Challenge: More photographs are being taken than ever before yet there hasn't been much of an increase in the printing of those photographs.
Our Solution: Highlight the ease of printing with the new Canon PIXMA Printers and encourage people to memorialize their memories by printing more often.
ECD: Stu Mair & David Cuccinello | Art Director: Mischa Retman & Corel Theuma | Copywriter: Pieter Melief
![](https://cdn.myportfolio.com/29b4e035b98808a565647ca82e261e1a/b2fd098d-75e6-4a81-9a99-2ec0c53d77e0_rw_1920.jpg?h=7c6d96186cabee6337aad8bae567a151)
![](https://cdn.myportfolio.com/29b4e035b98808a565647ca82e261e1a/44639824-8d73-4fc8-8007-18c427a11370_rw_1920.jpg?h=815b61ab8b8df19a68311b7b83d490af)