Challenge: More photographs are being taken than ever before yet there hasn't been much of an increase in the printing of those photographs.
Our Solution:  Highlight the ease of printing with the new Canon PIXMA Printers and encourage people to memorialize their memories by printing more often.
ECD: Stu Mair & David Cuccinello   |   Art Director: Mischa Retman & Corel Theuma   |   Copywriter: Pieter Melief
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