Challenge: More photographs are being taken than ever before yet there hasn't been much of an increase in the printing of those photographs.
Our Solution: Highlight the ease of printing with the new Canon PIXMA Printers and encourage people to memorialize their memories by printing more often.
ECD: Stu Mair & David Cuccinello | Art Director: Mischa Retman & Corel Theuma | Copywriter: Pieter Melief
