Challenge: After a disastrous launch and no clear differentiation from the competition, Tidal needed to regain its footing and find its voice. 
Our Solution: Artists are visionaries and disruptors, so own the iconoclasm and make it a selling point. Additionally, create a brand product, "Tidal Drops" - immersive content digitally released exclusively on their platform.
ECD: Rob Lenois   |   Art Director: Mischa Retman & Neil Maclean   |   Copywriter: Tim Glebocki
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