Challenge: After a disastrous launch and no clear differentiation from the competition, Tidal needed to regain its footing and find its voice.
Our Solution: Artists are visionaries and disruptors, so own the iconoclasm and make it a selling point. Additionally, create a brand product, "Tidal Drops" - immersive content digitally released exclusively on their platform.
ECD: Rob Lenois | Art Director: Mischa Retman & Neil Maclean | Copywriter: Tim Glebocki
