Challenge: Volvo has a long history of making cars that balance luxury with safety and practicality. In recent years, it seemed practicality had taken center stage. New ownership aimed to challenge the luxury sector and reestablish Volvo as a leader with an $11 billion investment and a global marketing push.
Our Solution: Be aspirational without preaching. We designed an elegant look befitting a luxury leader and drew a figurative line in the sand, This is what we stand for.
Art Director: Mischa Retman & Neil Maclean | Copywriter: Tim Glebocki